The Melbourne Spring Fashion Week (MSFW) app provides you with a clear and curated personal companion for all things Melbourne and fashion.
Throughout MSFW the app provides you with exclusive content, event information, competitions and offers. After the event, the MSFW app will keep you up to date on what’s happening in the world of fashion.
Developed by IBM Interactive Experience leveraging the Apple + IBM partnership, the MSFW app is packed full of features to help you explore MSFW:
- A news feed with MSFW articles, photos and videos so you don’t miss any of the action
- The entire MSFW event listing and the ability to build your own personal events schedule
- Profiles on every one of our carefully selected Designers
- Exclusive content and offers pushed to you during the week to ensure you get the most out of MSFW